An escalation is for when a form is not completed at the scheduled time. You can setup an escalation to occur from 15 minutes to 20 hours after a Form (or question) should have been completed. An escalation can send a push notification to devices running Safe Food Pro, it can send emails to anyone you like and you can also send a Text Message (SMS) to any phone number. However you have an allowance for the number of text messages you can send each month.